THE MISSION OF KANSAS ATHLETICS: Unparalleled Excellence

Kansas Athletics is inextricably linked to The University of Kansas as we both share a single unifying goal: Unparalleled Excellence.

In the classroom, in our athletic competition and within our community of collegiate sports, Kansas Athletics will be a national leader - never a follower - in setting the highest standards for competitive excellence, ethical behavior and fiscal integrity.

We will create a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete and athletics staff member, while enhancing the University of Kansas' commitment to disciplined inquiry, intellectual diversity and uncompromising integrity.

Through our success in these endeavors, Kansas Athletics will be recognized within the decade as the national model for collegiate athletics, unparalleled in excellence and the standard against which all other collegiate athletic programs are compared.

CORE VALUES

The University of Kansas considers intercollegiate athletics to be an integral part of the University, as its existence provides students, faculty, alumni and friends an opportunity to share in the life of the collegiate community.

As part of our mission, we will advance the University's role, ensuring athletics will be conducted in harmony and conformity with the University's educational mission, while continuing the proud heritage of athletic success that stimulates pride among our constituents and supporters.

These are the core values of Kansas Athletics. They are an intrinsic part of our history. They guide our conduct today and ingrain in us the values of Kansas Jayhawks for tomorrow.

Accountability.

Kansas Athletics will hold itself to the highest standards of accountability in executing against its strategic plan. We expect all of our constituencies to do the same. We will move aggressively to take positive and forward-looking action, with a strategic focus on achieving our goals in both the short and long term.

Compliance.

We play by the rules. We will follow both the spirit and the letter of the law regarding our athletic endeavors and our dealings with University officials, the Big 12 Conference, the NCAA and governmental bodies. We expect everyone who engages in the Kansas Athletics experience in any way to do the same.

Culture of Equality.

We will embrace diversity throughout our organization. We will hire and recruit without regard to age, ancestry, disability, gender, marital or parental status, national origin, race, religion, sexual orientation or veteran status.

Culture of Quality.

We will provide for our student-athletes outstanding coaches, mentors, facilities, equipment and opportunities.

Integrity.

We are honest in our relationships with student-athletes and their families, coaches, staff, opponents and fans. We will engage only in behavior that reflects the highest levels of integrity and sportsmanship.

Leadership.

Kansas Athletics will lead and nurture leadership in its student-athletes, staff, coaches and administrators.

Respect for our history and traditions.

The legacy of Kansas Athletics is proud and strong, filled with historical victories and compelling examples of excellence. We will respect and honor our outstanding tradition.

Unparalleled excellence.

We are committed to winning.